In this age of online searching, it is clear that not having your business on the radar is a big mistake. We know that customers are less likely to reach out to business owners if they cannot research them. They want to see a website, social media, and what other customers are saying about that business. Without a basic online presence, you might as well not exist.
A website is your online hub and your business card online. Here, you can tell your prospective customers what you can do for them, your strengths, and your niche. On the other hand, they can also search what services you provide in detail and see images of your current and past projects. They can read your customers’ testimonials as evidence of the quality work you do.
We are heavy users of social media and use it to find information, get ideas, and find out what past and current customers are saying about your business. It also gives you as the business owner the opportunity to showcase your work, share your customers’ feedback and praises, and keep prospects updated on exciting projects you are currently involved in.
Testimonials are the most valuable assets online. We all want to know what customers like ourselves are saying about your business, the quality of work, the customer services, and how this business might have solved problems, complaints and challenges. When we Google your general contractor’s business, and we don’t find any reviews, we are suspicious and move on to the next business.
Don’t miss out on legitimizing your business, getting prospective customers in the door and marketing your services online. You won’t regret that you did.